Air Transport Association members | Airlines based in Texas

Southwest Airlines

From Wikipedia, the free encyclopedia

This article is about the United States-based airline. For the Japanese airline formerly named Southwest Air Lines, see Japan Transocean Air. For the British airline, see Air Southwest. For the defunct Chinese airline, see China Southwest Airlines. For the defunct United States-based airlines, see Pacific Southwest Airlines and Southwest Airways

Southwest Airlines Co. (NYSE: LUV) is an American airline based in Dallas, Texas. Southwest is the largest airline in the United States, based on domestic passengers carried, as of June 30, 2010.^[2] Southwest operates more than 3,400 flights a day, as of March 2011, utilizing a fleet of 552 aircraft.^[3][4]

Southwest Airlines

IATA WN ICAO SWA Callsign SOUTHWEST
Founded	March 16, 1967 Dallas, Texas, U.S.
Commenced operations	June 18, 1971
AOC #	SWAA304A
Focus cities	List of focus cities[show]
Frequent-flyer program	Rapid Rewards
Subsidiaries	AirTran Airways
Fleet size	552 (+133 Orders)
Destinations	105 +
Company slogan	"A Symbol of Freedom"[citation needed]
Headquarters	Dallas, Texas, U.S.
Key people	List of key people[show]
Revenue	US$ 12.104 billion (2010)[1]
Operating income	US$ 988 million (2010)[1]
Net income	US$ 459 million (2010)[1]
Total assets	US$ 15.463 billion (2010)[1]
Total equity	US$ 6.237 billion (2010)[1]
Website	southwest.com

History

[edit] Foundation

A Southwest Airlines Boeing 737-300 (N626SW) landing at McCarran International Airport pictured in the company's current Canyon Blue livery.

Southwest Airlines traces its roots to the March 15, 1967 incorporation of Air Southwest Co. by Rollin King and Herb Kelleher to provide service within the state of Texas.^[5][6]

[edit] Legal action by competitors

Kelleher believed that by providing intrastate service within Texas, the airline could avoid federal regulation.^[7] Three incumbent airlines, Braniff, Trans-Texas, and Continental Airlines, initiated legal action which was not resolved for three years. Air Southwest prevailed in 1970 when the Texas Supreme Court upheld Air Southwest’s right to fly within Texas.^[8] The Texas Supreme Court's decision became final on December 7, 1970, when the U.S. Supreme Court declined to review the case without comment.^[9]
The story of Southwest’s legal fight was turned into a children’s book, Gumwrappers and Goggles by Winifred Barnum in 1983. In the story, TJ Love, a small jet, is taken to court by two larger jets to keep him from their hangar and to stop him from flying. In court, TJ Love’s right to fly is upheld after an impassioned plea from a character referred to as "The Lawyer". While no company names are mentioned in the book, TJ Love’s colors are those of Southwest Airlines, and the two other jets are colored in Braniff and Continental’s colors. The Lawyer is designed to resemble Herb Kelleher. The book was adapted into a stage musical, Show Your Spirit, sponsored by Southwest Airlines, and played only in towns serviced by the airline.^[10]

[edit] Name change and first revenue flight

On March 29, 1971, Air Southwest Co. changed its name to Southwest Airlines Co.^[6] Operating from its Dallas, Texas headquarters, Southwest Airlines began customer service on June 18, 1971, offering service to the Texas cities of Houston, Dallas and San Antonio using three Boeing 737 aircraft.^[4]

[edit] Early corporate culture

A 737-300 (N648SW) pictured in Southwest's original desert gold livery.

Southwest Airlines founder Herb Kelleher studied California-based Pacific Southwest Airlines extensively and used many of the airline’s ideas to form the corporate culture at Southwest, and even on early flights used the same "Long Legs And Short Nights" theme for stewardesses on board typical Southwest Airlines flights. The original flight attendants that worked for Southwest Airlines were chosen by a committee of individuals that included the same person who had selected hostess for Hugh Hefner’s Playboy jet. The selection resulted in a group of female flight attendants that were described as long-legged dancers, majorettes, and cheerleaders with "unique personalities". Southwest Airlines and Herb Kelleher proceeded to dress these individuals in hot pants and go-go boots.^[11]

[edit] Early losses and financial troubles

The rest of 1971 and 1972 saw operating losses. One of the four aircraft was sold to Frontier Airlines and the proceeds used to make payroll and cover other expenses. Southwest continued to operate a schedule predicated on four aircraft but using only three, and in so doing the "ten minute turn" was born, and was the standard ground time for many years.^[12]

dvertising

The company has employed humor in its advertising. Slogans include "Just Plane Smart", "The Somebody Else Up There Who Loves You" and "THE Low Fare Airline". The airline's current slogan is "Grab your bag, It's On!". A select history of print and video ads are available on the company website.^{[52][dead link]}

A Southwest Airlines Boeing 737-700 with blended winglets (N741SA) pictured on the tarmac at Chicago Midway International Airport wearing the airline's original desert gold livery.

[edit] "Just Plane Smart"

Shortly after Southwest started using the "Just Plane Smart" motto, Stevens Aviation, who had been using "Plane Smart" for their motto, threatened a trademark lawsuit.^[53]
Instead of a lawsuit, the CEOs for both companies staged an arm wrestling match. Held at the now demolished Dallas Sportatorium (the famed wrestling facility) and set for two out of three rounds, the loser of each round was to pay $5,000 to the charity of their choice, with the winner gaining the use of the trademarked phrase. A promotional video was created showing the CEOs "training" for the bout (with CEO Herb Kelleher being helped up during a sit up where a cigarette and glass of whiskey (Wild Turkey 101) was waiting) and distributed among the employees and as a video press release along with the video of the match itself. Herb Kelleher lost the match for Southwest, with Stevens Aviation winning the rights to the phrase. Kurt Herwald, CEO of Stevens Aviation, immediately granted the use of "Just Plane Smart" to Southwest Airlines. The net result was both companies having use of the trademark, $15,000 going to charity and good publicity for both companies.^[54]

[edit] Corporate reporting

Southwest Cares

Southwest's 2008 report that expounds on the company's commitment to the environment and reports on the airline's corporate responsibility and citizenship efforts pertaining to People, Planet, Communities, and Suppliers. Southwest Cares

[edit] Southwest Effect

Southwest has been a major inspiration to other low-cost carriers, and its business model has been repeated many times around the world. The competitive strategy combines high level of employee and aircraft productivity with low unit costs by reducing aircraft turn around time particularly at the gate ^[55]. Europe's EasyJet and Ryanair are two of the best known airlines to follow Southwest's business strategy in that continent. Other airlines with a business model based on Southwest's system include Canada's WestJet, Malaysia's AirAsia (the first and biggest LCC in Asia), Sir Richard Branson's and Australia's Virgin Australia (although Virgin Australia now operates two aircraft types), Qantas's Jetstar (although Jetstar now operates two aircraft types), Philippines's Cebu Pacific, Thailand's Nok Air, Mexico's Volaris and Turkey's Pegasus Airlines. Although Southwest has been a major inspiration to many other airlines, including Ryanair, AirAsia and Jetstar, the management strategies, for example, of Ryanair, AirAsia and Jetstar differ significantly from those of Southwest.^[51] All these different management stratgies can be seen as means of differentiation from other competitors in order to gain competitive advantages.^[56]

[edit] Lobbying

Southwest has fought against the development of a high-speed rail system in Texas. Southwest Airlines also tried advertising for non-stop services with Texas for $18 each way, but it was not approved by any of the United States Amendments.^[57][58]

Incidents and accidents

This section needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (July 2009)

Southwest Airlines Flight 1248 runway overrun at Chicago Midway International Airport

Southwest Airlines has not had any passenger deaths on any of its planes in its history, but has had eight incidents/accidents with one hull-loss and two deaths on the ground.

• On March 5, 2000, Southwest Airlines Flight 1455 overran the runway upon landing at Burbank-Glendale-Pasadena Airport, now called Bob Hope Airport, Burbank, California, injuring 43.^[108] The incident resulted in the dismissal of the pilots. The aircraft was damaged beyond repair. This incident is the only hull-loss accident in the 38+ year history of the airline.
• On August 11, 2000, passenger Jonathan Burton broke through the cockpit door aboard Southwest Airlines Flight 1763 while en route from Las Vegas to Salt Lake City. In their own defense, the other passengers restrained Burton, who later died of the resulting injuries.^[109] A CSI episode, "Unfriendly Skies", using similar incident elements in its plot, aired on December 8, 2000.

Wikinews has related news: Southwest Airlines flight skids off runway at Chicago's Midway

• On August 19, 2004, Southwest Airlines Flight 411, taking off from Los Angeles International Airport bound for Albuquerque, New Mexico, was on the same runway that Asiana Airlines Flight 204, a Boeing 747, was using for landing due to an air traffic control error. The Asiana pilot aborted the landing, saving both planes.^[110]
• On December 8, 2005, Southwest Airlines Flight 1248 (pictured above in its end result) skidded off a runway upon landing at Chicago Midway International Airport in heavy snow conditions. A six-year-old boy died in a car struck by the plane after it skidded into a street. Passengers on board the aircraft and on the ground reported several minor injuries. The aircraft involved, N471WN, became N286WN after repairs.
• On May 12, 2009, one of the starboard rear tires of Southwest Flight 519 from New Orleans deflated upon landing at Houston Hobby Airport. The metal rim of the wheel made contact with the runway, and the resulting sparks ignited the tire. It took about eight minutes to extinguish the fire. There were no injuries.^[111]
• On July 13, 2009, Southwest Flight 2294 from Nashville International Airport to Baltimore-Washington International Airport was forced to divert to Yeager Airport in Charleston, West Virginia, after a hole formed on the top of the plane's fuselage near the tail, resulting in depressurization of the cabin and deployment of the oxygen masks. The aircraft landed safely.^[112]
• On April 1, 2011, Southwest Airlines Flight 812 from Phoenix Sky Harbor Airport to Sacramento International Airport operated with a Boeing 737-300 aircraft registered N632SW, was forced to declare an emergency and divert to Yuma International Airport after a hole appeared in the top of the aircraft fuselage. The aircraft landed approximately 40 minutes after takeoff from Phoenix.^[113]
• On April 26, 2011 Southwest Airlines Flight 1919 from Denver to Chicago Midway skidded off runway 13C when it was landing into the wet grass just before 2 p.m. It came to a stop about 120 ft away from the airport wall at Cicero Avenue at 63rd Street. The 145 passengers where taken off and bused to the terminal."Southwest plane skids off runway into the mud".

References

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